Ventures
Building the next generation of brands.
GM INDUSTRY develops distinctive ventures at the intersection of beauty, culture and innovation. Each venture is built to become its own brand.
First Venture in Development
In DevelopmentFrance × Korea
Korean Fragrance
GM BEAUTY is currently developing a new fragrance house with a genuinely Korean identity, created for the French market.
Future products are intended to be developed and manufactured through Korean partners. The brand's name and identity will be revealed separately.
- 01Korean creative direction
- 02Development and fragrance creation in Korea
- 03Korean production partners
- 04Initial launch in France
- 05Contemporary Korean identity
- 06Premium fragrance positioning
Brand Architecture
One parent company. Independent brands.
GM INDUSTRY builds and develops ventures. Future brands will each have their own name, identity and art direction, presented as separate brands developed by GM INDUSTRY.
- 01 — Parent company
GM INDUSTRY
Venture-building platform
- 02 — Division
GM BEAUTY
Current focus
- 03 — Venture
Korean fragrance house
Independent brand — identity to be revealed