Building the next generationof brands.
Rooted in France. Inspired by Korea. Built for the World.
GM INDUSTRY is a French venture-building company developing distinctive brands at the intersection of beauty, culture and innovation.
The Ecosystem
One company. Three horizons.
Beauty is our current focus. Technology and entertainment remain part of our broader long-term vision.
First Venture in Development
Korean Fragrance
GM BEAUTY is currently developing a new fragrance house with a genuinely Korean identity, created for the French market.
Future products are intended to be developed and manufactured through Korean partners. The brand's name and identity will be revealed separately.
- 01Korean creative direction
- 02Development and fragrance creation in Korea
- 03Korean production partners
- 04Initial launch in France
- 05Contemporary Korean identity
- 06Premium fragrance positioning
Our Signature
Rooted in France. Inspired by Korea. Built for the World.
GM INDUSTRY is a French company founded and led by Bilal Guemra, focused on developing new ventures where culture, innovation and consumer products meet.
France and Korea are central to our vision, connecting French entrepreneurship with Korean creativity, expertise and culture.
Discover who we are →