Our Purpose
Building Distinctive Brands
To build and develop distinctive ventures where culture, innovation and consumer products meet.
About Us
A French venture builder, inspired by Korea.
GM INDUSTRY is a French company founded and led by Bilal Guemra, focused on developing new ventures where culture, innovation and consumer products meet.
Who We Are
Rooted in France. Inspired by Korea. Built for the World.
GM INDUSTRY is a French company founded and led by Bilal Guemra, focused on developing new ventures where culture, innovation and consumer products meet.
France and Korea are central to our vision, connecting French entrepreneurship with Korean creativity, expertise and culture. Our current focus is Beauty, with a first venture in Korean fragrance now in development.
Purpose, Mission & Vision
Our Mission
France × Korea
Our current focus is Beauty, starting with a Korean fragrance venture created for the French market — connecting French entrepreneurship with Korean creativity, expertise and culture.
Our Vision
A Long-term Ecosystem
Beyond Beauty, technology and entertainment remain part of our long-term vision. We are at the beginning of our journey, building step by step.
A Message from the Founder
Bilal Guemra
Founder & CEO
Education
- Master's degree in Chemistry (Sorbonne University)
- Master's degree in Innovation Management (Paris Saclay University)
Areas of Expertise
Innovation StrategyBeauty TechnologyChemistry & Cosmetic ScienceBusiness DevelopmentGlobal Marketing
"Welcome to GM INDUSTRY. I created this company to build distinctive brands that connect French entrepreneurship with Korean creativity. Our first venture, a Korean fragrance house for the French market, is now in development. This is only the beginning of our journey."
Our Values
Four principles, one standard.
Innovation
We embrace bold ideas and continuously explore new possibilities.
Excellence
We pursue quality, precision and continuous improvement in everything we create.
Creativity
We believe imagination is the foundation of innovation.
Sustainability
We act responsibly today to build a better future for generations to come.